Scribe SEO is the “easy button” for SEO optimization. I’ve used it for about 90 posts so far over the least few months. Michael Hyatt, author of Platform: Get Noticed in a Noisy World, swears by it and he has the traffic to support his claim. Here’s how it makes my SEO optimization easy. Plus, as an added bonus, I’ve tossed in a few other things worth knowing about it.

The basic concept behind using Scribe SEO is easy enough. Write your post. Enter your Title, Description, and Keywords in your meta-data. Then click “Analyze” in the Scribe Content Optimizer Box.

A few seconds later, you get your grade. It’s literally a percentage number (e.g. 78%), just like in school. Better yet, unlike most tests in school, it shows you which of twelve SEO hot spots need work to reach 100% optimization. See some screenshots here. The best part? The analysis then tells you how to optimize it – if you want to.

For example, sometimes it tells me to move my keyword(s) to the front of the title.  If I like my title, I leave it. Otherwise, I rearrange a bit and more people will find my post.  If my original title for this post had been “See How Easy It Is to Use Scribe SEO” the analysis might have suggested I move “Scribe SEO” to the front of the title. It’s always the bloggers call. Scribe SEO just makes recommendations.

Here’s how it helps me make optimization easy:

  1. It takes the guesswork out of it. Because I don’t have to wonder and rework, hoping I got it right, I save time. And time is – well, precious stuff.
  2. It ensures I get the keywords I want. Occasionally, Scribe will let me know with a low score and detailed response that the words I thought would be featured actually are not featured at all. I can then fix that problem or surrender to my inner artist and take the hit on traffic. I could also use Scribe Keyword Research ahead of time.
  3. The pages (opened with tabs at the top of the Scribe analysis screen) allow me to see what the keywords are, what other keywords I might want to feature, and – get this – exactly how to change the post to feature them. Easy.
  4. The Keyword Analysis Page allows me to see what search terms people are actually using on the Internet that might line up with my keywords. I can then craft my keyword selections accordingly.
  5. The Search Engine Results Page (SERP) allows me to preview how my post title and description will actually appear in the search engines.
  6. The Tags page suggest tags for the post based on the content. I can cut and paste them if I want to really make it easy.
  7. Once I’ve analyzed a post, I can review the report later at any time.
  8. The first few times I used it, I ran it once and got the score – around 60%. After a few quick changes and another analysis? 100%.
  9. One feature I have not used much due to time constraints is the Scribe Link Building option. After I run an analysis, it suggests other site I might want to connect with based on similar keyword interests to build incoming links. It even gives me a survey of social media that presently features my keyword topics.
  10. The greatest value I’ve gotten from using Scribe SEO is that I have trained myself to think in SEO terms without actually having to think much about it. Now, I often don’t even run the optimizer because when I do, it scores pretty close to 100% the first time.

The only thing I’ve found about Scribe SEO that I don’t like is it doesn’t allow me to keep the Scribe Analysis Screen open while working on a post. I have to reopen the analysis with the review button each time rather than merely minimizing it. It takes seconds, I know. Compared to how long my Commodore 64 took to load one program, I suppose I shouldn’t complain too loudly.

By the way, this post got a 100% on the first try. Keywords: Scribe, SEO, and SEO optimization.

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